Kai Nanfelt Music Website
UX / UI Design
For this project, our team of 3 is planning and creating a new website for Kai Nanfelt, a musician based in Boston, Massachusetts, to help broaden his listeners & supporters and boost his publicity in the music industry with his self-written songs and upcoming events.
Target Client
Kai Nanfelt - Musician
Year
2020
Duration
Jun 2020 - Sep 2020
Responsibilities
1.Information Architecture
2.Web Designer/ Web Developer
3.Content Editor
4 Color & font strategist
"Through the design thinking process, our team worked on localizing the main focus on promoting the musician and setting up newsletters for users to subscribe to the email list."
Project Goals
Main Goal - The goal of this website is to expand Kai’s range of audiences and advertise his upcoming EP album and promote his work in the United States and around the world.
Secondary Goal - Kai plans to start a YouTube channel to share and give updates on his most recent work/projects. Social media pages should also be available.
Long Term Goal - The long-term goal of this project is to boost Kai’s brand to be recognizable across the world via the internet along with being able to perform on larger platforms such as festivals and concerts.
Client Background
Kai Nanfelt is a singer, songwriter and guitarist based in Boston.
Challenges
One of the biggest challenges is that the team only has 5 weeks (during the summer quarter) to build this new website. Moreover, the biggest limitation is the period of this project.
Limitations 1 - Limited experiences with WordPress and design thinking methods
Limitations 2 - he short period of Creating the new Website
Limitations 3 - Short period od research and limited resources with surveying people
Design Process
Kai is a completely self-taught singer, songwriter, and guitarist. He has been involved with the publicizing of several festivals and looks forward to being a part of them musically in the future.
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We took a quick marketing analysis and card sort in group.
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Tools: Figma, Photoshop, Illustrator
Marketing Research
Information Architecture
Prototype/Wireframe
Usability Testing
Icons made by Freepik @ Flaticon
Major Key Takeaways
Functional features
Search for upcoming events and new and existing music.
Connect with listeners by streaming his music on Spotify, Apple Music, YouTube etc.
To be able to interact and give feedback/ comment about the musician in the comment section or on various social media platforms.
Products/services that audiences care
Featured Music, song-writing
ongoing/ upcoming events/ shows
Social Causes event to collaborate with
Results & Takeaways
By creating this website for an musician, I gained experience collaborating with other professionals, both the client and me are pleased with the outcome, and we have stayed in touch since then. This project has boosted my confidence in my website design skills, which helps me understand how usability works when they visit websites, and what points and sections they will be more focus on.